12 Essential Reasons Why You Should Have A Website

I was doing a strategic marketing session with a client recently and when I asked for her website details she dropped her head and replied, “I don’t have a website, it’s something I’ve been meaning to do…”

If you are serious about your business and in the same boat as Olivia was (with no website) check out these 12 essential reasons why all businesses – yes yours too – should absolutely, no questions asked, have a website.
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1. Your Website is Accessible 24/7

The internet never sleeps, so having a website means information about your business, services and products are available to your customers 24/7 every day of the year. You could be working with other clients, sleeping, or spending time with your family and your prospective clients can access the information they want.

2. Your Website Gives You Credibility

Having a professional looking website will give you credibility. A well designed and functional website portrays a business that is serious and will inspire confidence and build trust with current and potential clients.

3. Just Google It

When was the last time you used or even saw a set of Yellow Pages? “Just Google It” is the preferred and common way to search for a product, service or company today. No Website equates to never being found while your competitors with websites enjoy the spoils of these searches.

4. Your Website Is a Flexible Marketing Tool

A website is NOT static, it offers flexibility for change and growth. In fact you will increase your Google ranking by posting regularly and keeping your website up-to-date. Think of it as an on-line glossy brochure that you can add to, delete from and change. It’s a place to showcase your products and services, previous jobs and client satisfaction (testimonials) and who you are. Your website will often be the first touch for a potential client, make it the best impression you can.

5. Your Website Saves You Time

Providing information to your customers takes time. What are your hours, what services do you offer, do you have this product in stock, where are you? Having this information on your website stops the un-necessary interruptions and is available 24/7. It may not seem like much but the time saving will be significant and for business owners, time is everything.

6. Your Website Expands Your Customer Reach

Your website can be viewed by anybody with an internet connection, giving you the ability to reach more potential clients. Depending on your business set-up this reach could be local, national or international. Websites are the aeroplanes of yesteryear, they have removed any geographic limits or boundaries. Your Post Code really could be ‘The World’, and in terms of potential clients that’s a massive jump from your current location.

7. You Own Your Website

This is a big one for me. Your website and all information contained within your website belongs to you. Beware though, there are some third party sites around that give them control so do your homework and ask the right questions. The last thing you want or need is for some 2 bit website designer to hold your site to ransom.

8. Your Website Enhances Your Customers Experience

Your website is a great way to deliver educational information to your customers. Think about how often you use Google to find an answer to a question. Your customers have ongoing problems and questions and having a blog on your website is a fantastic way to address these. It’s an effective way to nurture your current clients and a great way to attract new clients. Your website is a great way to store and promote your years of experience, it’s an on-line knowledge base

9. It’s Cost Effective

There are many ways you can create a website, from do-it-yourself using WordPress as a platform to having it done for you. Once your site is up and running there will be maintenance, and again you can do this yourself or have it done for you. There are Pro’s and Con’s for both, this really comes down to your own personal preference, experience and what you want to spend your time on. The beauty of doing the maintenance yourself is you’re not waiting on others to make updates and changes to your site. Tip #1 – Do your homework here, I often hear of people paying thousands of dollars for something they shouldn’t be. Remember the internet is a great source of information.

10. Your Website Is Your On-Line Hub

The easiest way to understand this concept is to picture a bike wheel. At the centre of the wheel is the ‘hub’, and this is your website. Branching out from the hub are the spokes, and at the end of these are other areas you utilise like Social Media, Google Places, AdWords, Association Listings and Directories, Off-Line advertising. All of these need to focal point to be re-directed back to for further information and that place is your website – the hub of your business.

11. Because Your Competitor Has One

The last thing you want is for a potential customer looking for your product or service finding your competitors details because they have a website and you don’t. Any website is better than no website but a professional and well designed website is paramount to being found when your potential customer needs what you offer.

12. Your Website Sells Directly

Website Shopping CartSet up correctly your website has the ability to be an on-line store, customers can purchase products, book appointments and make enquiries at their convenience. It becomes a one-stop sales shop and removes that uncomfortable moment when you have to become a ‘salesperson’ to close a deal. It offers a vehicle for growth and development.

In summary if you are in business and serious about moving ahead you have no option but to have a website. Find out what you need to do to plan and prepare for your website by clicking here.

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