The Power Of Emotions

Have you ever wondered why some videos or posts go viral?

Let me show you how with a video (you can watch it at the bottom of this post) that was uploaded on a Facebook page on the 27 June 2014 and as at the time of writing this it has been shared 164,179 times…chances are if you’re on Facebook you will have seen it, at least once.

Interestingly the video isn’t even in English, sure it’s got subtitles but honestly you don’t need to read them to get the gist of the video. I’ll be totally transparent now, the first time I watched it there were tears but I couldn’t have told you the company that put the video out, however the second time I watched it – yep there was a lump in my throat again – but more importantly I saw it was for Thai Life Insurance, and I’ll never forget that now. It created an experience.

So what’s the key?

The key is…

Use emotion based marketing!

I know that sounds really lame and simple, and you know what – it is sort of, but it’s the key to increasing your client conversions and filling your practice. So are you doing it?

Think about it this way. In generalised terms everyone is either driven away from or drawn toward something. That means your prospects too.

What is going to cause the greatest emotional jolt for them? The job of your marketing is to create a desire for movement – and that can either be away from their fears or towards their aspirations. And the easiest way to do this is by telling a story, which is exactly what this video does. It tells the story of a young man’s day. I won’t spoil it by saying any more, you can watch the video.

As you watch the video think about your prospects. What stories can you use? How can you tap into your prospects problems and offer them solutions without being a pushy salesperson? Wyatt Woodsmall sums it up beautifully, “When you can articulate another persons problem better than they can they automatically and unconsciously credit you with knowing the solution”. This is why knowing your prospect intimately is so important. If you need help defining your prospect check out this article Who is your ideal client?

I’d love to know what you’ve come up with for your prospects, leave me a comment below.

PS – What did you think of the video? Did it bring a tear to your eye…

Let Us Know What You Think